Against the backdrop of a rapidly changing global trade landscape, industry leaders convened in Michigan in April for C.H. Robinson’s automotive summit. The summit offered a window into how automotive leaders are responding to today’s most urgent challenges—from global trade shifts to the adoption of new technologies—and underscored the industry's need for enhanced collaboration during this transformative period.
Adapting to global tariff impacts
Tariffs were a major focus, with discussions centered on the potential impact of shifting trade policies in key markets. Rather than responding with immediate operational changes, many automotive companies are using scenario modeling to anticipate future outcomes, mitigate risk, and remain agile.
Generative AI gains traction in supply chain strategy
Another prominent topic was the rising potential of Generative AI (Gen AI) in supply chain optimization. From predictive modeling to automated demand forecasting, participants explored how Gen AI can improve transparency, responsiveness, and efficiency—while emphasizing the need for thoughtful, intentional implementation.
Expert insights on emerging industry trends
Speakers included Michigan State University’s (MSU) Dr. Jason Miller, Interim Chairperson and Eli Broad Endowed Professor of Supply Chain Management, who delivered the keynote address. He spoke to supply and demand trends and key challenges facing the auto supply chain—from carrier market fragmentation and inventory analysis to economic pressures on dealers and consumers. Camille Corr Chism, CPPL and Fellow at both MSU and RIT Packaging Schools, also led a session on emerging trends in automotive packaging. Her discussion spanned topics such as packaging optimization for sustainability, returnable packaging strategy, and how digital transformation and smart technologies can help improve visibility, the shipment lifecycle, and reduce costs.
Navigating cross-border complexity
A cross-border panel moderated by C.H. Robinson’s Director of Automotive Strategy, Chris Brady, featuring executives from global automotive suppliers executives and a C.H. Robinson North American cross-border expert, offered practical insights on managing the complexities of global sourcing. The panel addressed challenges in tracking metal origin and quantities in parts, underscoring the importance of cross-border solutions such as data validation, bonded freight, and close collaboration with customs and logistics partners. Scenario modeling and inclusive decision-making across the supply chain were highlighted as essential tools for success.
Strengthening supply chains through collaboration
Throughout the summit, one theme remained clear: the power of collaboration. Across panels, roundtables, and informal networking sessions, attendees consistently highlighted the value of ongoing peer-to-peer engagement. Several breakout sessions reinforced this sentiment, along with the need for efficiency and flexibility, focusing on collaborative strategies and data-driven planning to navigate the fast-changing trade environment.
As the automotive industry continues to face evolving trade policies, rising costs, and supply chain complexity, C.H. Robinson offers the expertise and flexibility that OEMs and tiered suppliers need to adapt. With tailored solutions—ranging from Managed Solutions and drop trailer programs to consolidation strategies—C.H. Robinson empowers suppliers to streamline operations and adapt quickly to changing demands.
For more information on how C.H. Robinson can help automotive supply chains, connect with an automotive logistics expert.
